Nicole Pietrandrea Hough | Founder & Editor in chief
Nicole’s Story: In 2020, upon admitting to herself that alcohol was not serving her or leading her to the life she wanted to create, Nicole set out on a journey to figure out what things would look like without it—both personally and on the weekly cooking livestream she was hosting at the time. To ease the transition and to help (finally) make the change permanent, Nicole began to seek out alternatives to alcohol that merited pairing with food and enjoyment with adult company. What she found was a new, vibrant and rapidly growing alcohol-free community, both online and in-person. This discovery—coupled with the realization that her new AF life held more beauty and depth than she ever imagined—inspired the creation of AFTER Magazine in 2022. The magazine’s mission is threefold: 1) to reach people who might be searching for answers and support around their drinking, 2) to normalize sobriety and an alcohol-free lifestyle, and 3) to show just how amazing life can be AFTER giving up alcohol. As of September 2023 the magazine has published four quarterly issues and is rapidly growing!
Nicole is the founder of AFTER Magazine and Mocktailquest.com, a search engine for all things alcohol-free. She holds an MBA from the University of Chicago’s Booth School of Business, a B.A. in Economics and International Relations from Bucknell University, and a bartending certificate from the New York Bartending School. Nicole has also completed coursework in political science as an exchange student at the Université François Rabelais (now Université de Tours) in Tours, France and studied interior design at New York’s Fashion Institute of Technology (FIT). Nicole’s design work can be found at NicoleHoughDesigns.com and her cooking and personal blog can be found at NikkiSweetandSour.com. Nicole lives in NJ with her two almost-grown children and their dog, Sadie.