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Today my guest is Nicole Hough, who is the founder and editor-in-chief of AFTER Magazine, with emphasis on the AF for “Alcohol Free.” It’s the magazine for non-drinkers, the sober curious, and anyone examining their relationship with alcohol — and it just published its first issue the first week of December 2022.

Nicole holds an MBA from the University of Chicago’s Booth School of Business, a B.A. in Economics and International Relations from Bucknell University, and a bartending certificate from the New York Bartending School. She’s a mother of two almost-grown children and their dog, Sadie, and they live in NJ. You’re going to love Nicole’s story and her passion for the AF community.

Among other topics, Nicole and I discuss:

* Her drinking history, which ended with more of a realization than a rock bottom

* The history behind AFTER Magazine and its publication in print and online

*, which is a way to search for local Alcohol Free (AF) options

* The momentum building in the movement across today’s cultural landscape

* The importance of following your dreams, especially after deciding to live AF

You can connect with Nicole on Instagram at @nicole_p_hough or @after_af_mag. Also be sure to check out!

Looking for more great content and meaningful sober connections?

* Join the I Kissed Alcohol Goodbye “Sober Family” Facebook group at

* Download my mini-course, “3 Hacks for Early Sobriety,” via my Linktree (

* Become an OG member of the IKAGB Premium Service where you get 6 perks for just $6/month! To join, visit

* DM me on Instagram @ikissedalcoholgoodbye or email…we’re Sober Family, so let’s keep breaking up with booze together!

Much Love and Peace,

–Dana, Owl & Spruce 🙂