Smithsonian Magazine, September 2022

Nicole Hough, founder and editor in chief of AFTER, a magazine debuting in December “for non-drinkers, the sober curious, and anyone evaluating their relationship with alcohol,” hopes nonalcoholic wines will evolve to a point “where producers are classifying by region or by grapes.” Each alcohol-free product should have its own specifications and differentiations. “We are doing an article about braising without alcohol for the magazine, so I have a chef working on some recipes with alcohol-free wine,” Hough continues. “Then I have a former sommelier who’s now in the alcohol-free space doing a pairing of each of those dishes with alcohol-free wines. I think that will be really interesting.”