The sobriety challenge can offer a mental and physical reset, and the chance to adopt healthier habits. Dry January sounds like a simple proposition: No alcohol. For 31 days. And some enthusiasts jump in without much planning — perhaps even hungover after a rowdy New Year’s Eve. There is no ... READ MORE

AFTER Alcohol-Free Magazine Reveals its Fall 2023 Issue featuring Tawny Lara, the “Sober Sexpert” and other great alcohol-free content. FOR IMMEDIATE RELEASE   Los Angeles, CA September 19, 2023 – AFTER Magazine—the lifestyle magazine for non-drinkers, the sober-curious, and anyone examining their relationship with alcohol—has released its fourth quarterly issue ... READ MORE

What makes a bar, well, a bar? For Chris Marshall, founder and owner of booze-free Sans Bar in Austin, Texas, it’s more than just the drinks. For him and others, atmosphere, service and community play just as big a role as booze. That’s not to say that zero-proof cocktails are ... READ MORE

From lavender lemonade to blackberry spritzes, these concoctions will make a splash on your big day.

Global beer giant AB InBev is investing €31m ($34m) in upgrading its Belgian breweries in Sint-Pieters-Leeuw, Hoegaarden and Leuven: which will help expand its non-alcoholic beer portfolio.

Alcohol-free lifestyle magazine, AFTER, inspires and supports sober and sober-curious readers alike. A must-read for those seeking a vibrant life without alcohol. FOR IMMEDIATE RELEASE NEW YORK July 11, 2023  – Amid rapidly growing national interest in alcohol-free beverages and AF lifestyle, AFTER Magazine—the “A. F.” stands for “Alcohol-Free”—has released ... READ MORE

Australian Federal Government awards US$1.9m as part of CRC-P to Australian Vintage to advance research into NoLo (no and low) alcohol beverages

“Words are very important in shaping our guest experience”

The alcohol alternatives category is growing – so who are the consumers driving the revolution? If brands want to succeed in the marketplace, they need to understand the complex variety of reasons consumers turn to the category.