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Qveen Herby: Sovereignty & Ritual

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Articles
| Summer
2026 |
Volume 5,
Issue 2

Qveen Herby: Sovereignty & Ritual

Behind the pop persona, Amy Noonan—aka Qveen Herby—grounds her art in herbs, tarot, and unbreakable creative sovereignty. Mixologist LP O'Brien on their friendship, a shared ritual practice, and the Sovereign Bloom cocktail built to match.

The first time Amy and I sat down together, it was over tea and sandwiches with Amy’s husband Nick. Simple. Grounded. Real. This is how I first came to know the woman most people know as the glamorous performer, Qveen Herby. I’ve had the fortune to know her not just as a powerful persona who commands a stage, but as Amy, a friend whose rituals with herbs, vessels, and music mirror the traditions I lean into in my own work as a mixologist focused on culture, time, and place.

Amy’s story is about sovereignty and ritual. About how one artist has built an empire through her creative power while staying true to herself and her art and grounding herself through practices rooted in history, plants, and presence.

Roots and Rituals

Amy grew up in small-town Nebraska, a place of wide skies and quiet streets. There wasn’t much to do, so she created her own universe. She staged concerts in her living room, complete with printed programs and tear-off coupons for popcorn. She raided trunks of vintage gowns in her grandmother’s attic and learned to transform herself through fashion.

Qveen Herby in her creative space
Qveen Herby in her creative space Photo courtesy of Qveen Herby
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Zero-Proof Spirits|
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Almave Ámbar

A panel favorite. Smooth and flavorful. The cocoa and vanilla nose almost made us think of bourbon. Pleasantly sweeter than expected with almost tea-like, plus agave, vanilla cola, and caramel. A soft, full mouthfeel and a hint of burn. Mixed into a margarita, the flavor still shone.
Zero-Proof Spirits|
NA Tequilas / Agave spirits

Almave Ámbar

A panel favorite. Smooth and flavorful. The cocoa and vanilla nose almost made us think of bourbon. Pleasantly sweeter than expected with almost tea-like, plus agave, vanilla cola, and caramel. A soft, full mouthfeel and a hint of burn. Mixed into a margarita, the flavor still shone.

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